Harris Poll: Astonishing 82% of Shoppers Want a Brand’s Values to Align With Their Own

On April 27, 2022 GoogleCloud published the results of a Harris Poll they commissioned to measure consumer spending priorities. The results were eye-popping.

• 82% of shoppers want a Brand’s values to align with their own
• 75% had already boycotted a Brand because of a conflict in values
• 39% said the Brand would be permanently banned from their shopping carts